Although we’re using the term newsletter, you don’t necessarily need to send out regular news. You might create a short email course for new subscribers to help them get to know you better. You could also use your newsletter list to offer special discounts on your products and services.
When it comes to WordPress newsletter plugins, there are three different types. First type of newsletter plugins are associated with email marketing services which offer the most comprehensive set of features.
Second type are simple newsletter plugins that let you draft emails inside WordPress, but they rely on third-party SMTP services to help you reliably send emails to your subscribers.
Lastly, the third type of WordPress newsletter plugins are designed to help you get more email subscribers and grow your email list. These plugins integrate with all popular email marketing services and other newsletter plugins.
With that said, let’s take a look at the top WordPress newsletter plugins that you can use to build and grow your email list.
OptinMonster is a popular marketing and popup plugin for WordPress. It lets you create personalized newsletter opt-in forms, so you can grow your email list and convert more abandoning visitors into subscribers.
OptinMonster works with all major email marketing services and popular WordPress newsletter plugins.
OptinMonster integrates with lots of different email marketing services, including popular ones like Constant Contact. It also integrates with plugins like Sendinblue and MailPoet.
You can use OptinMonster’s signature Exit-Intent® technology to create popups that appear as a visitor’s about to leave your site. That way, you won’t interrupt their experience on your site.
It’s easy to A/B test your sign up forms to see what headlines, offers, and layouts lead to the best conversion rate.
You can create segmentation rules to target specific pages on your site. OptinMonster also lets you personalize your newsletter forms based on user’s geolocation, past behavior on site, etc.
All plans include full access to OptinMonster university training. This is a whole library of plans, checklists, ebooks, guides, webinars, and more to help you grow your email list faster.
There’s a full money-back guarantee. If you don’t like the software for any reason, cancel within 14 days of purchasing and you can get a full refund.
OptinMonster doesn’t provide the actual mailing list software. You’ll need to join a separate service (such as Constant Contact, MailChimp, etc) for this.
There’s no free version of OptinMonster, and you can’t take a free trial. However, there is a full money-back guarantee.
OptinMonster premium plugin costs $9/month (billed annually). You can upgrade to unlock the powerful features like geolocation, gamified opt-in forms, and more.
The Sendinblue WordPress plugin can be easily installed through your WordPress dashboard. Once you’ve created it, you simply activate it using the API key from your Sendinblue account.
There’s a completely free plan, where you can send up to 300 emails per day to your newsletter list. You don’t have to enter any credit card details for this.
The Sendinblue customer service team is helpful and responsive. You can contact them through email or live chat.
If you’re using WooCommerce, you can use WP Mail SMTP plugin to connect Sendinblue’s SMTP and send your confirmation emails to buyers.
Within Sendinblue, there’s a range of templates to choose from. All of them are responsive, which means they’ll look good on mobile devices.
Sendinblue doesn’t have the range of templates that some other email service providers offer. It also doesn’t have such powerful segmentation and automation options.
It can be a little fiddly to import your contacts if you’ve already created a mailing list somewhere else.
Sendinblue has a completely free plan that you can use for up to 300 emails/day. If you want more, their paid plans start at $25/month. That gives you 40,000 emails each month and no daily sending limits.
Bloom is a plugin from Elegant Themes, the Divi theme creators. Like OptinMonster, it lets you create sign up forms to encourage people to join your email list. These can appear after a certain interval or you can simply add them in specific locations.
Newsletter is a free WordPress plugin that you can use to send as many newsletters as you want. The premium version integrates with other plugins like WooCommerce and WPForms and offers extra features.
Newsletter is free, though you may want to pay for the Premium version to get all the extensions.
You can add an external SMTP provider to Newsletter. This is definitely recommended as it should improve your email deliverability.
You can control how fast emails go out, which is very useful if you’re sending them through your web host and they place limits on you.
There are a number of free addons available for Newsletter. You could use these to create an archive of your newsletter and lock content so that people can only access it after subscribing.
The spam prevention isn’t as good as with some other options. You might find you get some spam subscribers through your signup form.
You’ll ideally need to connect Newsletter to an external SMTP provider. They don’t provide a “Sending” option or similar like MailPoet does.
The basic version of Newsletter is free, regardless of how many emails you send. If you want the pro extensions and priority support, it costs $65/year.
When it comes to WordPress newsletter plugins, you almost always want to use a proper email marketing platform that offers full email delivery services like Constant Contact, Sendinblue, Drip, etc.
The challenge is that most of these platforms lack powerful signup form features, and that’s where WordPress newsletter plugins like OptinMonster and too some extent form builder plugins like WPForms can help.
These plugins let you connect your WordPress site with powerful email marketing services, so you get the best of both worlds.
Most professionals and power users DO NOT use a newsletter plugin inside WordPress to manage their email list because they don’t want the hassle of using an SMTP plugin and connecting it with an email delivery service.
Your email list is too important and valuable, and its best practice to let the expert email marketing companies handle that part for your business. Even at WPBeginner and our software businesses, we use third-party email marketing companies even though we have all the technical know-how.